About the Wombat


William C. Felch

Artist, Designer, MADMAN


Ive always been the one to want to create. In fine art I never really found a happy medium or technique. I like to constantly use something the “wrong” way to create a visual experience that is completely different to what i’ve seen before. Anyway I can express my ideas visually if its drawing, painting or sculpture, the out come will be original and thought evoking.


Seeing the potential in making a living at creating and telling a visual story i began to learn about design and its many applications. From print, to web design and even in to video production and motion graphics. The principles apply to all the mediums, its learning the process and applying the right touches to tell the story.


I like to be told I cant, thats the wrong way, that wont work. Theres no better motivation and driving force of knowing that the cards are stacked against my ideas or outlook, and then prevailing and showing, that hey theres more than one path through this landscape. I think out side the box. I take the projects that scare the rest of you and make it happen.

"Have no fear of perfection,
You'll NEVER reach it."


yes i did

How many times i've Driven across the good 'ol US of A
How many times ive ALMOST been run over by high speed motorcyles
Episodes of the X-Files Watched
Hours spent trying to explain the Terminator Timeline to my Wife

Skills to pay the bills



Visually telling a story and creating an experience from pixels or paint. The concept the balance and composition are all the foundation for a solid final design and campaign.



The light the shadows the angle and timing. Capturing the world in the view finder through the glass of a camera, to stop time in an instant.

Video Production

Video Production

A moving composition sometimes is the only way to fully tell the story. Literally bringing an idea to "LIFE" through motion and design is a fulfilling experience. With the right lighting, pace, audio and imagery combined the ability to emote an emotion though the process is amazing.



Standing out in the watered down, re hashed, reused and over done visual land scape is a must in todays world or marketing and sales. Stand out! Be seen, and be unique. Lets build your brand.

The Ramblings of a Mad Man

The Reels of Steel Promo Clips

We collaborated with local artists and creative Michi Meko on his latest project, The Reels of Steel. Bringing the energy and the atmosphere of angling to the people and making a connection.

Read More

New Travel Series ADVENTURIZE

Im working on an exciting new travel series for BRAZ3N. Showing the adventurous journeys and antics these extreme sport personalities get into while making a living. Episode 1 ATLANTA!


More Ramblings

Lets Create Something

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